Product economics

Offer & Pricing Studio

Which price and benefit ladder protects affordability and margin?

Illustrative simulationSynthetic Umoja Mobile dataNo partnership impliedUpdated 2 min ago

Good

AI Try

KES 20

Allowance: 20 credits
Validity: 24 hours
Renewal: Off
Expected conversion: 8–14%
Margin / conversion: KES 6

Better

AI Week

KES 100

Allowance: 140 credits
Validity: 7 days
Renewal: Optional
Expected conversion: 13–22%
Margin / conversion: KES 38

Best

AI Month

KES 300

Allowance: 500 credits
Validity: 30 days
Renewal: Optional
Expected conversion: 10–18%
Margin / conversion: KES 84

Expected conversion, not measured